How To Make Money Off Of FacebookAt an estimated value of 20 Billion dollars, Facebook has dominated the Social Media Industry. Starting off quiet and delicate, Facebook now reaps a tremendous profit from its 500 million users it possesses world-wide. Due to its vast nature, Facebook should be considered in a world of its own, though commonly, people mistake it for “internet advertising”. Internet advertising is something you buy from The Ad Hound, Facebook is not internet advertising, it is Facebook advertising.Internet advertising is like fishing; you lay out your keywords and ads, and then wait for someone to bite. Whereas Facebook, there is a stealth nature where you need to coax your users into doing what you want. As soon as you recognize that concept, your business will be able to grow. You can’t get on Facebook, blast off a few marketing rounds, and expect sales to go up; instead you will scare everyone away. Think of Facebook as a room full of potential buyers, a really, really, really big room. If you are the sales rep, people are hesitant to listen, but if you can get some of the people in the room to promote you, the trust and interest will skyrocket. This is what you want to achieve.Once you do master the art of Facebook communication, you become extremely desirable, even to other businesses. Not only will the traffic to your website increase, but you can charge others to advertise on your fan page. For a reasonable fee, all you need to do is mention a different company the same way you promote yours, and let your fans chatter about it.Most companies have parted from a very pretty penny to get online, taking great pride in their company’s website. The same pride and attention should also go the same for a Facebook page. If you haven’t made a custom page, you are falling behind. Fortunately, custom Facebook pages cost far less than a website;The Ad Hound’s largest package is only $625, and the package is more than enough for the average company (source: http://www.theadhound.com ).Just remember that Facebook is about quality, and time. The longer you stay at it, your fan base will grow, and your value will increase. Everything you do needs to be comfortable to your users, as well as appealing.
Facebook 101For those of you who are new to Facebook ads, we thought it might be helpful to give an overview of how exactly Facebook ads work.Maybe the easiest way to do this is to answer some basic questions.What’s the Difference between FB Ads and Google AdWords?We’ve covered this question in detail before but here is the short answer: Generally speaking, people use Google to solve a problem, and they use Facebook to browse pages and hang out with their friends.This means that instead of researching ‘keywords’ as with AdWords, you’re going to be focusing on descriptive terms that people are using to describe themselves, their interests, and their hobbies.And, because there is less competition for advertisers on Facebook, generally the cost per click is lower than using AdWords.Facebook Ads = Lower CPC + Higher Quality TrafficWhat Types of Ads I Can Run on Facebook?Standard ads or sponsored stories.Standard AdsThese are the regular ads you see in the right sidebar of Facebook. The main components of the standard ad are:Headline
LinkAs an advertiser, you decide exactly what you want the ad to look like and to say.Sponsored StoriesSponsored stories turn users’ actions into paid ads in the right sidebar.When someone interacts with your business on Facebook, you, as an advertiser, can turn this social action into a paid ad. This is a great way to leverage the power of social media and online word or mouth marketing.Who Will See My Facebook Ad?This is perhaps the BEST aspect of Facebook ads. The answer is: Pretty much anyone you want!Facebook allows you to target your ideal client or customer and advertise directly to them. You can target to users based on:Age (and even birthday)
Interests and hobbies
Education leveland much more.Once you select which targeting options you’d like, Facebook will deliver your ads directly to users meeting your criteria.What are My Payment Options for Facebook Advertising?As with many other online advertising options, you can choose between CPC (cost per click) or CPM (cost per thousand impressions).If you are mainly interested in users actually clicking through to your site or page, you’ll probably want to go with CPC. This option allows you to indicate the maximum amount you’ll pay for each click- through you get.However if you’re more interested in getting your brand out there and just having your ad seen by as many eyes as possible, CPM can be a good choice. This option allows you to indicate how much you’re willing to pay for 1000 people viewing your ad.*Note: This is one of the most important decisions you’ll make when it comes to Facebook advertising.I hope this has helped answer a few questions you may have about how Facebook ads work.
Making use of the advantages of the internet is one way to get your business going on top of the market. Facebook is one of the largest social networking sites that give business owners and companies great opportunities to advertise their products and services. People and companies who are looking for an efficient yet cost-effective way to promote their business should try using Facebook.Statistics showed that about 50% of Facebook’s 800 million registered users are online every day. This means that there is always an active community of potential customers available on Facebook. However, most of the business owners and marketers who are interested in using Facebook for advertising and marketing purposes have mind boggling question in mind-“Is Facebook advertising free?”Yes! Advertising on Facebook is free, but this is only possible if you are just going to create a fan page for your business. So how does a fan page work and why is it free? Here are the reasons why:• Creating a fan page is similar to creating a personal account on Facebook. It does not require any payment.• A fan page is like a personal account, but custom made to advertise your business which allows you to upload pictures, information, links, and other important details regarding your business products and services.• When a Facebook user clicked the “Like” button on your page, it will be automatically published on his/her profile, letting his/her other friends see your page. This is another way to advertise your business free of charge.• You can update your page for free. Keep it updated by being consistent on uploading recent data, including photos, links, and relevant information, regarding your business. These will keep your customers engaged and interested with your products and services.However, if you wish to further advertise your business, aside from that of creating a fan page, Facebook may charge you, depending on what method of advertising you wish to use.• The Cost per Click (CPC) method will charge you when a Facebook user clicks your ad.• The Cost per One Thousand Impression (CPM) method will display your ad to Facebook users’ side of the wall or news feed and the frequency of showing your advertisement depends upon the budget you have set for your ad.• When choosing between the two methods, you must consider your audiences of your advertisement and target the users who have the highest potential of clicking or viewing your ad. This will help you set up a budget for your advertisement wisely.Is advertising on Facebook free? The answers are yes and no. It will always depend on how you would like to use Facebook as a means to promote your business. Take advantage of it and opt for a free advertisement by creating a fan page. However, you can also advertise your products and services by placing and paying your ads on Facebook which will further promote your business. The choice is yours.